Friday, September 22, 2006

5 KeY tErMs

Gendered consumption: the way that gender affects our consumption of media texts.
This links to my text as gender is a big issue which is raised throughout the film, with the main charater, Lola being the prime target and character.

Queer Theory: Queer theory is a theory about sex and gender within the larger field of Queer studies. It proposes that one's sexual identity and one's gender identity are partly or wholly socially constructed, and therefore individuals cannot really be described using broad terms like "homosexual," "heterosexual," "man," or "woman". It challenges the common practice of compartmentalizing the description of a person to fit into one particular category.
This links to my text as the main character in 'Kinky Boots' is a transvetite, which challenges the typical 'man' or 'women' description.

Alternative comedy: A form of comdey, often experimental, that challenges mainstream values and expectations, first developed in radio programs such as the 'Goon Show' (1950s) and then on televison.
Alternative theory links to my text as this film is a comdey, this also shocks the audience by extreme, enexpected representations.

Niche market:Niche marketing is the process of finding small but potentially profitable market segments and designing custom-made products for them. Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.
This links as the primary audience this film is targeted at is transvetites, which seems to be a small market to target, although there are other secondary audience this film is linked to.

Prejudice: The pre-judging of an issue or soical group, usually in a negative or stereotypical way.
This definition links to the text i am doing as this issue is of great improtance and there is often may pre-judging and stereotypes made about transvesities. In the film there are many charaters who pre-judge the main character, athough they are finally converted near the end of the film.

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